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Atelier AIZURU
All natural
ATELIER AIZURU is the creative and technical heart of our company. R&D is at the centre of everything we do. It is where ideas grow into innovative, natural products and where formulation, design and development come together under one roof.
Our new product development team creates and refines every formula in house. We work with natural ingredients, a wide assortment of fragrances, and carefully selected actives. Each formula is researched, tested and improved to ensure performance and consistency.
We focus on sensory design. Textures, scents and product experiences are developed to support daily routines and create meaningful moments of use. We also guide partners in selecting sustainable packaging that fits the product, the brand and environmental goals.
ATELIER AIZURU supports new concepts, reformulation and product adaptation. Whether developing a new idea or improving an existing formula, we help shape products that are thoughtful, effective and ready for market.
It is the place where expertise, innovation and natural solutions come together to create products that carry the identity of every brand we work with.
ATELIER AIZURU FRAGRANCE WHEEL
The ATELIER AIZURU Fragrance Wheel brings together the atmosphere of the five Blue Zone regions and translates them into five overarching fragrance categories. These categories guide the scents and natural actives we use in our formulations. Floral notes are linked to Loma Linda. Fruity impressions align with Okinawa, warm amber tones connect to Nicoya, herbal nuances reflect Sardinia, and fresh elements are inspired by Icaria.
Within ATELIER AIZURU, we work with a wide selection of fragrances, including options that are 90–100% natural. We combine carefully selected fragrances and natural actives to create sensory experiences that feel balanced, calm, and naturally aligned with their inspiration. The categories are broad and flexible, making them suitable for different product types and brand identities.
As a result, we offer a collection of White Label products whose scents and ingredients reflect the essence, lifestyle, and balance found in these five regions.